Introducing ENHANCE

L ife Enhancement Products™ breaks new ground this month with the introduction of the most advanced multinutrient formulation ever designed. It’s called Enhance, and it’s the first such formulation ever created that takes into account the way we actually eat.

A multivitamin/multimineral formulation is the foundation upon which any good life-enhancing nutritional supplement program is built. Such formulations should supply a wide variety of vitamins, minerals, antioxidants, and other vital nutrients in sufficient amounts to provide significant benefits for most people. But, until now, virtually all advanced formulations were based on the premise that people consume a carbohydrate-rich diet.

The problem is, for increasing numbers of active, knowledgeable people (the government’s “food pyramid” notwithstanding), proteins have come to be the dominant type of nutrient. This shift is reflected in the popularity of such high protein regimens as “The Zone” and others designed to limit insulin resistance. Until now, though, this important trend has been overlooked by formulation supplement designers.

What is the Enhance difference? As CERI Director Steven Wm Fowkes, who consulted on the design of Enhance, points out, “the more protein in your diet, and the more active you are, the more minerals you lose and the more stress you put on your magnesium reserves.”

To compensate for this, a daily dose of Enhance contains 450mg of magnesium, including magnesium oxide, magnesium citrate and magnesium aspartate. These provide a variety of chelating agents. Too much magnesium, however, can neutralize stomach acid. To counter this, the formulation contains a relatively large amount of vitamin C as ascorbic acid, which helps neutralize the high alkalinity of the magnesium and maintains the normal low pH of the stomach.

Enhance also contains smaller amounts of B-complex vitamins than other advanced formulations (using 10x RDA vs 100x RDA). The reasoning behind this is that enzyme saturation kinetics limits the amount of B-complex vitamins the body can actually use at any one time. Anything over that limit is likely to be wasted or underutilized.

Another major difference in Enhance is its emphasis on vitamin A in addition to beta carotene. “Too many formulations make the mistake of assuming that beta carotene offers all the health benefits of vitamin A and that the body will convert it to a sufficient level of vitamin A,” says Steve.

Enhance is designed to emphasize the correct proportions of nutrients as well as the inclusion of significant physiologic amounts so that the dose can be halved or doubled without foregoing categorical benefits. This feature overcomes a problem with some advanced formulations where not taking the recommended number of capsules per day results in the intake of insufficient amounts of some nutrients.

Enhance is also very rich in methylating factors, including vitamin 12, betaine, DMAE, and choline. Methylating factors are important for neurotransmitter function and DNA stability, which can help avoid neural tube defects.

Here is a complete rundown of the ingredients in Enhance:

Half dose
(6 capsules)

Standard Daily Dose (12 capsules) Double Dose (24 capsules) Function
Beta carotene 5,000 IU 10,000 IU 20,000 IU Lipid-soluble antioxidant; relatively nontoxic; precursor for vitamin A
Vitamin A 4,000 IU 8,000 IU 16,000 IU Important antioxidant; cellular growth factor; especially for rapidly proliferating cell populations (e.g., skin, intestinal lining); stimulates acid metabolic balance
Vitamin B1
(thiamine HCl)
15 mg 30 mg 60 mg Energy factor involved in the citric acid cycle, mitochondrial metabolism, and lipoic acid activity; important for resistance to oxidative stress; helps detoxify aldehyde; associated with good mental function
Vitamin B2
10 mg 20 mg 40 mg Energy production; serves an antioxidant-related function
Vitamin B3
(inositol hexanicotinate)
120 mg 240 mg 480 mg Important for energy production; cofactor in the mitochondrial energy cycle; associated with cognitive function/mental stability; stabilizes blood lipid levels; will not cause “flushing”
Vitamin B3
20 mg 40 mg 80 mg A different form of B3 to cover other activities not covered by inositol hexanicotinate
Vitamin B5
(calcium pantothenate)
125 mg 250 mg 500 mg Improves brain function; cofactor for acetylcholine synthesis; helps to improve stamina
Vitamin B6
18 mg 36 mg 72 mg Probably the most plentiful vitamin cofactor in the body; involved in the activity of many brain neurotransmitters; involved in the production of cellular energy; methylation cycle
Vitamin B12
300 mcg 600 mcg 1,200 mcg Critical factor in the methylation cycle and in DNA stability; often deficient in older people; cognitive enhancing agent; promotes viral resistance
Biotin 375 mcg 700 mcg 1,500 mcg Important enzyme cofactor
100 mg 200 mg 400 mg Involved in methylation reactions throughout the body; phospholipid membrane stability; precursors for acetylcholine
DMAE (dimethyl-aminoethanol bitartrate) 20 mg 40 mg 80 mg Antioxidant; aldehyde scavenger; precursor for glutathione; safely accelerates the synthesis and turnover of choline, from which your brain makes acetylcholine, an important memory molecule
100 mg 200 mg 400 mg Antioxidants; aldehyde scavengers; precursors for glutathione; N-acetyl
(anhydrous) cysteine has better antioxidant activity at the cellular level; cysteine is more active in the serum
N-acetyl cysteine 50 mg 100 mg 200 mg
Taurine 375 mg 700 mg 1,400 mg ~ ~ ~ ~
50 mg 100 mg 200 mg Methylation donor: contributes to DNA stability, liver detoxification, brain neurotransmitter production
Lipoic acid -d,l 27.5 mg 55 mg 110 mg Critical cofactor in citric acid cycle; sulfur antioxidant; promotes proper energy production
Coenzyme Q10 16.5 mg 33 mg 66 mg Energy production; electron transfer agent in oxidative phosphorylation
(para-aminobenzoic acid)
120 mg 240 mg 480 mg Membrane stabilization
Inositol 100 mg 200 mg 400 mg Sugar used to make certain phospholipids
Vitamin C
(ascorbyl palmitate)
970 mg 1,940 mg 3,880 mg Water-soluble antioxidant, reducing agent; important cofactor for the maturation of collagen, cancer resistance, tissue strength, cardiovascular integrity, anti-wrinkling
Vitamin D3 100 IU 200 IU 400 IU Calcium metabolism; maintenance of calcium balance; builds strong bones
Vitamin E
(d,l-a tocopherol acetate)
200 IU 400 IU 800 IU Primary lipid-soluble antioxidant; membrane stability; protects polyunsaturated fatty acids against free radical activity; brain cell membrane stability; protects against heart disease and Alzheimer’s disease; improves immune function
Folic acid 400 mcg 800 mcg 1,600 mcg Critical methylation transfer agent; promotes DNA stability, liver detoxification, neurotransmitter biosynthesis; prevents neural tube defects; reduces homocysteine levels, decreases risk of heart disease
Vitamin K 45 mcg 90 mcg 180 mcg Necessary for proper blood clotting; bioflavanoid; works with vitamin C for the maturation of collagen, promotion of vascular tissue strength; relatively active in pure form; low allergic potential
Hesperidin 120 mg 240 mg 480 mg Bioflavanoids; work with vitamin C for the maturation of collagen, promotion of vascular tissue strength; relatively active in pure form; low allergic potential
Quercetin 50 mg 100 mg 200 mg
(calcium borate)
1.5 mg 3 mg 6 mg Stimulates steroid biosynthesis, bone strength
(calcium citrate)
200 mg 400 mg 800 mg Healthy bones, CNS, muscle, enzyme, cardiac function
(chromium aspartate)
50 mcg 100 mcg 200 mcg Regulation of blood sugar metabolism; production of glucose tolerance factor; weight loss
(chromium picolinate)
25 mcg 50 mcg 100 mcg
(chromium nicotinate amino acid chelate)
25 mcg 50 mcg 100 mcg
(copper gluconate)
1.25 mg 2.5 mg 5 mg Antioxidant defense system; maturation of collagen; production of brain neurotransmitters; energy production
(potassium iodide)
50 mcg 100 mcg 200 mcg Production of thyroid hormone; regulation of energy production
(magnesium oxide)
125 mg 250 mg 500 mg Extensively used for many functions in the body, including those of the CNS; stabilizing effect on CNS activity, especially emotional function; very poorly stored in the body, so it’s very easy to get into a negative magnesium balance; more heavily excreted with high protein diets; important to cardiovascular function, bone strength and integrity, energy production
(magnesium aspartate)
50 mg 100 mg 200 mg
(magnesium citrate)
50 mg 100 mg 200 mg
(manganese gluconate)
4 mg 8 mg 16 mg Important antioxidant for mitochondria; trace mineral in many enzymes
(molybdenum gluconate)
40 mcg 80 mcg 160 mcg Trace mineral
(vanadyl sulfate)
10 mcg 20 mcg 40 mcg Trace mineral; glucose metabolism
(zinc gluconate)
10 mg 20 mg 40 mg Very widespread trace mineral; critical for immune function, growth factors; necessary for the health of skin and CNS; synergizes with vitamin A; primary antioxidant for sperm
(sodium selenate)
100 mcg 200 mcg 400 mcg Trace mineral antioxidant; helps regulate thyroid; component of glutathione peroxidase; protects against heart disease, cancer; nonallergenic form (no yeast)

We invite you to try our new multivitamin, multimineral amino acid, antioxidant formulation to see whether it makes a difference for you—the way you feel, and the impact it has on your health maintenance and preventive care program.

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