The Durk Pearson & Sandy Shaw®
Life Extension NewsTM
Volume 19 No. 3 • April 2016


PHENYLETHYLAMINE, A component of CHOCOLATE

Effects on LOVE and SEX

Phenylethylamine (also called β-phenylethylamine), found in chocolate, is “a compound that causes the brain to release mood-elevating and pain-relieving endorphins. Moreover, phenethylamine triggers the release of DOPAMINE, a neurotransmitter that stimulates creativity, sociability, and reward-seeking behavior. Phenethylamine is released in the brain when people FALL IN LOVE or become INFATUATED, which could explain the addictive properties of chocolate.” (Cassiday, 2012).

Phenylethylamine is also available as a metabolite of the amino acid phenylalanine, which is a constituent of our entire family of BLAST energy products. (The phenylethylamine is part of the BLAST! effect.) Phenylethylamine increases the stimulation of caffeine when the two are combined.

Women were reported to give the highest hedonic (pleasure) rating in a survey. It has been proposed that “phenylethylamine [aka β-phenethylamine] could be the critical factor...” because monoamine oxidase B, an enzyme that breaks down dopamine, may be reduced during the perimenstruum, a part of the menstrual cycle (Michener, 1994).

We have lost the reference for this point, but report it because we found it quite interesting. It was said that divorcing couples had elevated levels of phenethylamine in their brains. If true, this could certainly contribute to nasty divorce proceedings and even a heightened risk of murder at the time.

THEOBROMINE, another component of CHOCOLATE

Possible Effects on LOVE and SEX

THEOBROMINE, sometimes considered a contributing factor to the emotional state of “falling in love” is found in chocolate and provides milder stimulation than caffeine (also found in chocolate), which its chemical structure resembles. Theobromine also acts as a vasorelaxant and (purely a speculation) may support penile erection (the latter requires vasorelaxation).

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